Thinking about booking a personal branding shoot but don’t know where to start? Don’t stress—it’s easier (and way more fun) than you think! With a little prep, you’ll be ready to own your session and walk away with photos that scream, this is me!
Here’s your step-by-step guide to slay your branding session:
1. Nail Down Your Brand Story
What’s the vibe you’re going for? Bold and daring? Approachable and warm? Think about the message you want to share and how you want your audience to feel. Are you aiming to position yourself as a leader in your field, an expert who’s easy to connect with, or someone who’s ready to shake things up?
This step is all about clarity—when you know your story, your photos will reflect it. Jot down a few words or phrases that capture your brand's essence and use them as inspiration throughout the planning process.
2. Plan Your Perfect Wardrobe
Your wardrobe says a lot about your brand, so let’s make it count. Choose outfits that not only fit your brand’s tone but also make you feel like the best version of yourself. Avoid overly trendy pieces that might date the photos quickly, and lean toward timeless, flattering options in colors that suit you and your brand’s palette.
Think variety! Bring multiple looks to cover different aspects of your brand. For example:
A casual outfit for approachable vibes.
A professional look that exudes confidence.
A fun, bold piece that showcases your personality.
Details matter, so don’t forget about shoes, accessories, and layering options—they can add depth and dimension to your photos.
3. Props & Places That Speak You
Your location and props should tell your audience more about who you are and what you do. Think beyond the basics—choose settings and items that enhance your story and highlight your uniqueness.
For locations:
A cozy café or bookshop could work well if your brand leans creative or personal.
A sleek office or conference room might suit a corporate professional.
An outdoor park or beach could fit a wellness or lifestyle brand.
For props:Bring items you use daily or that symbolize your work—like tools, products, a camera, or even a notebook. These small details help paint a fuller picture of what makes you and your brand tick.
4. Make a Shot List (Don’t Worry, I’ll Help!)
To get the most out of your session, it’s important to know what shots you need. Do you want close-up headshots for your website bio? Action shots for social media? Lifestyle images for newsletters or marketing? We will create a vision board on Pinterest and get inspired!
We’ll work together to create a shot list tailored to your needs. Think about:
Headshots that show off your personality.
Candid moments that give a behind-the-scenes glimpse into your work.
Wide-angle lifestyle shots for banners and background images.
This plan ensures you’ll leave the shoot with everything you need—and then some!
5. Be Yourself (Because You’re Awesome!)
The most important part of any branding shoot is authenticity. Your audience wants to connect with the real you, so don’t be afraid to let your personality shine. Whether that means laughing at a joke, striking a power pose, or leaning into your quirks, the key is to relax and have fun.
I’ll guide you through poses and help keep the energy upbeat and natural. Trust the process, and remember: the best photos come when you’re feeling confident and comfortable.
Let’s Make It Happen
Still have questions or need help pulling everything together? Hit reply, and let’s start planning a branding session that takes your business to the next level—while keeping it totally you. Let’s do this!
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